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DC Shoe Company Flagship Store

711 Boyslton, St.

Boston, MA

the CLIENT
DC Shoe Company began in 1994 by selling shoes specifically designed for skateboarding. Their 20 year slogan was, ‘defy convention’.

the PROCESS

The inspiration for the store came from skateboarders turning objects that are usually deemed useless, into things of value: for example, an empty pool is turned into a makeshift bowl. The concept for the store was an old, abandoned house made interesting by infusing highly saturated light in unexpected places. This project was rendered using AutoCAD, Sketchup, Kerkythea, and Photoshop.

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